Ramp up your competitive advantage!

This session gives an introduction to the fundamental elements required to take the view of your business and its performance from an operational mindset to a strategic viewpoint.

It will introduce five key components that underpin competitive advantage and are fundamental concepts for profitable, sustainable business performance.

The session covers: 

  • How to identify and analyse internal and external influencing factors that impact your business and its operations 
  • Goal setting and performance management within that context
  • And how to recognise trends that will impact your operating environment


As the world becomes unpredictable and situations more volatile, the peace of mind that comes from knowing how to safeguard your business becomes invaluable!

This session is applicable to:

  • Business owners
  • Managers
  • CEOs
  • Independent contractors, and 
  • Anyone else interested in knowing about the principles and practice of business strategy.


Feel free to share this session with colleagues who may also benefit from knowing more about adopting strategic thinking in business.


Other Details:

  • Recorded - March 2025
  • Duration - Approx. 60 mins
  • Access - 30 days from date of purchase (*annual for PD Library Pass subscribers, Education Matters PRO and Elite members)
  • Trigger your certificate on completion


Past Feedback

Here's what others who watched this session had to say:

  • Short sharp and focussed
  • Thank you

Qualified, skilled and committed to professional development

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Session Presenters

Dr Paul HunterPaul is a professional nudger (someone who uses behavioral psychology to influence people's decisions and behaviours by gently guiding them to act in their own best interest), a professional management consultant, author, teacher and researcher. He applies knowledge obtained from independent research, authoring activities and invention of future focused content to advise CEOs and other C Suite executives on strategy, leadership, organisational structuring and strategic change.

Paul has authored four business strategy books and has qualifications in Business, up to a Doctorate of Business Administration. Paul ensures change is realised by applying dynamic ways of thinking, formulating and implementing strategy; challenging wicked strategic problems, breaking tradition or obliterating content lying dormant in the ‘too hard’ basket.

See books by Paul:



Professor Stuart Orr

Stuart has extensive experience in business performance improvement, having worked for companies such as Asea Brown Bovari, run a successful management consulting business and consulted for many of Australia's largest businesses. 

He has also had a successful international career as a Professor in Strategic Management and as a member of a number of international and domestic boards, including President of one of Australia's largest NGOs. 

Stuart is regularly interviewed for articles in international magazines such as Forbes and Bloomberg and speaks on international and domestic radio and television programs on issues of domestic and international strategy.

 Stuart has published extensively – some of his recent books are The Corporation of the Future (2022), Strategic Management, Essentials Edition (2021) and Innovation and Internationalisation: Successful SMEs’ Ventures into China (2019).